Miss Biscuit builds a strong foundation for eCommerce growth

Chromatix rebuilt Miss Biscuit’s ecommerce foundation on WP Engine, fixing stability issues during high-demand events.

  • 41%

    decrease in total load time

  • 40%

    increase in speed index

MissBiscuit home page screen shot

Client ProfileA cookie-decorating brand outgrows its platform

Client Site
missbiscuit.com.au (opens in a new tab)
Industry
Food
Products

Miss Biscuit grew from a home-based cookie-decorating business into two Melbourne retail locations and a busy online store selling classes and supplies.

Agency ProfileLeading platform migration and UX upgrades

Chromatix, an award-winning Australian conversion and web design agency, led Miss Biscuit’s platform migration and ongoing UX improvements.

Established in 2009, we are a multi-award winning web design agency with 70+ awards based in Melbourne. We create highly engaging custom websites that make your phone ring.

Agency Site
chromatix.com.au (opens in a new tab)
Agency Partner
Preferred Partner

  • The ChallengeCrashing at the worst possible moment

    Miss Biscuit’s site would crash shortly after promotional emails went out, right when demand and revenue opportunity were highest.

  • The SolutionA stable foundation, built to handle demand

    Chromatix moved Miss Biscuit to WP Engine’s eCommerce platform for a stable, scalable foundation, then turned its focus to upgrading UX elements across the site.

    Since the migration, Miss Biscuit has maintained 100% uptime through its highest-demand promotional events — the crashes that once followed every email send are gone. Additionally, load times decreased by 41%, and speed index increased by 40%.

Finding the right trusted partner is essential to achieve amazing results.

Irwin Hau Director, Chromatix

Intelligent platforms and powerful tools

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