Tobii Gaming builds a site with more than meets the eye

Tobii Gaming rebuilt its site on WP Engine, dramatically improving speed and resolving years of technical debt.

  • 5x

    improvement in page speed across most pages

  • 500K

    views per month

tobii home page screen shot

Client ProfileAn eye-tracking brand rebuilds for speed

Client Site
gaming.tobii.com (opens in a new tab)
Industry
Software
Products

Tobii Gaming is a Stockholm, Sweden-based software and hardware company that creates eye-tracking software and hardware for PC gaming and virtual reality. 

They needed a redesigned site that matched its cutting-edge reputation and could comfortably support 500,000 monthly views.

  • The ChallengeBrand awareness needs speed too

    Tobii Gaming needed its site to integrate with analytics, A/B testing, and heat-mapping tools while handling roughly 500,000 monthly views without sacrificing speed or reliability during a relaunch.

    Tobii’s legacy website was burdened by two years of technical debt. The marketing team needed to integrate analytics, A/B testing, and heat-mapping software for marketing campaigns. However, running these heavy scripts on their old architecture could increase page load times and disrupt the site experience. They needed a highly reliable platform to guarantee zero downtime during a critical site relaunch.

  • The SolutionA customer-focused rebuild

    Using WP Engine’s infrastructure, Tobii’s internal developers executed a complete front-end rebuild focused entirely on the user experience. With server maintenance handled by WP Engine, the team successfully integrated their complex martech stack without sacrificing performance. 

    To further optimize the customer journey, they implemented a seamless new Stripe checkout integration, reducing friction in the onboarding process and requiring fewer clicks for users to complete a purchase.

ResultsFaster speeds drive customer experience

Tobii achieved a 5x improvement in speed across most of its pages. The combination of fast performance, zero downtime during high-traffic periods, and a frictionless checkout experience translated to an improved customer experience. 

  • 5x

    speed improvement

  • 0

    Downtime during high-traffic periods

We couldn’t have done any of it without the help of WP Engine.

John Tan Head of Growth, Tobii

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