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Dexerto re-platforms its high-traffic esports site
Box UK and WP Engine re-platformed Dexerto’s esports media site to handle 20 million-plus monthly visits.
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20M+
visits per month
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7M
social media followers
Client ProfileAn esports media group scales for growth
- Client Site
- dexerto.com (opens in a new tab)
- Industry
- Software
- Products
Dexerto is an award-winning esports and gaming media group whose network supplies content to about 20 million monthly website visitors, 7 million social media followers, and has a total monthly content reach of 300 million gaming fans.
Agency ProfileTwo decades of success
Box UK led Dexerto’s re-platforming and custom development for content delivery and ad infrastructure.
Box UK, a specialist enterprise WordPress development consultancy and WP Engine Agency Partner, led the re-platforming and custom development work.
- Agency Site
- boxuk.com (opens in a new tab)
- Agency Partner
- Advanced Partner
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The ChallengePlatform performance issues amid growth
The gaming industry, especially esports, experiences rapid growth, drawing millions of dedicated fans and substantial revenue. Dexerto witnessed this expansion firsthand, establishing itself as a valuable source in the industry by consistently offering relevant editorial, video, and breaking news content.
As time went on and site visitors increased, performance issues arose. Dexerto’s internal performance diagnostics determined by Google Lighthouse revealed a platform struggling to keep pace with rising traffic.
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The SolutionBuilt for the next stage of growth
Box UK led a migration to WP Engine’s enterprise platform, adding custom Accelerated Mobile Page (AMP) framework support, replacing hard-coded features with flexible settings, and integrating a dedicated ad management plugin.
All of the optimizations focused on delivering performance improvements to both desktop and mobile user experiences, ensuring pages load fast and responsively every time.
We have started to see growth within our traffic that’s taking us to new peaks, and we are at all-time bests on some of our core performance-driven KPIs.
Head of Product, Dexerto
