BBC Children in Need builds a site that scales with giving

BBC Children in Need moved to WP Engine to handle fluctuating fundraising traffic across the year.

  • £40M+

    raised in 2020

  • 200K+

    visitors handled at peak traffic

BBC Children home page screen shot

Client ProfileA national charity’s site, built to flex

A child's foot in a white shoe with purple laces surrounded by toys on a carpeted floor.
Client Site
bbcchildreninneed.co.uk (opens in a new tab)
Industry
Nonprofit
Products

BBC Children in Need is the BBC’s charity founded to change the lives of disadvantaged children and young people across the UK. Since 1980, this charity has raised more than £1 billion.

  • The ChallengeFundraising traffic swings hard all year

    After years on the BBC’s larger web platform, BBC Children in Need needed an flexible, custom site, while maintaining the reliability the BBC’s platform. 

    It had to be easy for many team members to publish on, meet strict UK fundraising security and regulatory requirements, and scale for a site that’s quiet three-fourths of the year, then surges around November’s Appeal Night.

  • The SolutionScalable infrastructure, built for peaks

    WP Engine paired managed WordPress hosting with AWS scaling infrastructure and monitoring across Cloudflare, New Relic, and Pingdom, giving the team three-tier scalability zones for peak fundraising moments.

ResultsA platform that performed under pressure

The site handled more than 200,000 visitors at peak without issue, backed by dynamic monitoring the team described as “above and beyond.” BBC Children in Need now supports more than 3,900 local charities and over 550,000 children through the platform.

  • 550K

    children currently supported

  • 3.9K+

    local charities supported

The site performed flawlessly and the dynamic monitoring of the team was above and beyond.

Peter Spierson Digital Marketing Manager, BBC Children in Need

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