Get Started
Burren Smokehouse revitalizes eCommerce with the flavor of success
Granite Digital migrated Burren Smokehouse from Magento to a multilingual WooCommerce store on WP Engine.
-
94%
increase in organic traffic
-
174%
increase in session duration
Client ProfileAn Irish smokehouse grows its online store
- Client Site
- burrensmokehouse.com (opens in a new tab)
- Industry
- Food
Burren Smokehouse, an award-winning Irish smoked fish producer founded in 1989 in County Clare, boasts more than a dozen Great Taste awards and a Bronze Medal at the most prestigious Irish food & drink awards, Blas na héireann. After various site iterations, Burren Smokehouse needed a refreshed ecommerce experience.
Granite Digital, Ireland’s largest independent digital agency, migrated the store from Magento to WordPress and WooCommerce.
-
The ChallengeA new store, without losing what works
Burren Smokehouse needed a new ecommerce experience that preserved its SEO rankings, integrated existing accounting and inventory systems, and handled the logistics of shipping perishable products.
-
The SolutionWooCommerce, built for multiple languages
Granite Digital rebuilt the site on WP Engine’s eCommerce Hosting using WooCommerce and added WPML for multilingual support, optimizing for mobile devices and perishable-product delivery logistics.
ResultsA site that keeps visitors around longer
The updated site improved user experience, particularly on mobile devices, leading to a decrease in cart abandonment rates and enhanced operational efficiency through better system integration.
The improvements helped the new site deliver on key objectives surrounding engagement, with the site experiencing a 40% decrease in bounce rate, a 94% increase in organic traffic, and a 174% increase in session duration post-launch.
-
40%
decrease in bounce rate
-
Less
user cart abandonment
WP Engine’s eCommerce Hosting made it easy for us to build a world-class ecommerce experience that looks great.
Head of eCommerce, Granite Digital
