Great American Cookies powers exponential sales growth

Great American Cookies needed to respond quickly to an emerging direct-shipping trend, moving from a wholesale, in-store model to selling and delivering cookies directly to consumers under a tight holiday-season deadline.

Their existing sales, shipping, and inventory systems were all geared toward the large-scale delivery of ingredients to franchise owners. They had no system in place to accept and fulfill direct consumer orders, and they didn’t have an inventory management system suited to the production of cookies ordered, baked, and shipped out on the same day.

In 10 weeks, 3 Owl built a high-performing WooCommerce store for Great American Cookies on WP Engine’s managed platform, integrated with Linnworks for inventory management. Following immediate holiday sales success, they migrated the infrastructure to a dedicated Google Cloud VM and scaled it into a multisite platform to launch sister brand Pretzelmaker.

Alongside an award-winning UI, the upgrade introduced subscriptions, corporate gifting, and customizable delivery options. To maintain security and stability at scale, the setup relies on WP Engine’s Global Edge Security and Smart Plugin Manager. This scalable solution powered the 2020 holiday rush, driving a 1,200% year-over-year increase in sales.