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Yosemite Mariposa redesigns for broader appeal
Noble Studios redesigned Yosemite Mariposa County Tourism Bureau’s site and campaign on WP Engine.
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5.4%
increase in site traffic
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17.1%
decrease in bounce rate, June-December 2023
Client ProfileA destination bureau reaches beyond the park
- Client Site
- yosemite.com (opens in a new tab)
Yosemite Mariposa County Tourism Bureau, the official destination marketing organization for Mariposa County, sought to revitalize its brand appeal beyond Yosemite National Park.
The site’s function is to manage the branding, sales, and marketing efforts for the territory to attract leisure and group overnight stays.
Noble Studios, a creative digital performance marketing agency, led brand strategy through web design and development.
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The ChallengeMore than just the park
Yosemite Mariposa needed to show visitors the county has more to offer than the national park alone.
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The SolutionA creative campaign, rebuilt on WordPress
Noble Studios paired a new creative campaign with a full website redesign on WP Engine’s platform, aiming to boost engagement and lodging referrals.
ResultsProven performance, award-winning design
The redesigned platform delivered immediate, measurable impact, reducing the bounce rate by 17.1%, increasing overall site traffic by 5.4%, and achieving a 4.37% increase in lodging referral conversions.
The new site was well received by the client and was named Creative Project of the Year at WP Engine’s annual Agency Partner Awards, highlighting its immersive, interactive design.
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4.4%
conversion rate for lodging reservation referrals
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5.4%
increase in overall site traffic
Working on yosemite.com was an incredible opportunity that allowed our team to showcase what we do best.
Associate Technical Director, Noble Studios
