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Gelato La Boca brings Buenos Aires energy online
Matchbox Studio built Gelato La Boca an immersive, Webby-winning WordPress site on WP Engine.
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Webby
winning site
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Engaging
online experience
Client ProfileA Dallas gelato brand finds its digital flavor
- Client Site
- gelatolaboca.com (opens in a new tab)
- Industry
- Food
Gelato La Boca, a Dallas-based gelato brand, draws its name and inspiration from La Boca, a vibrant neighborhood in Buenos Aires, Argentina.
Matchbox Studio built a component-based, scalable design system with 3D visuals and subtle motion to bring that neighborhood’s energy to a Dallas audience.
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The ChallengeTranslating a neighborhood’s energy online
Matchbox Studio needed to translate the energy of an Argentine neighborhood into a digital experience for a new Dallas audience, building brand awareness in a crowded market while encouraging delivery orders.
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The SolutionA scalable design system, built for discovery
Matchbox Studio built a component-based, scalable design system on WP Engine, incorporating 3D visuals and subtle motion for an immersive yet performance-conscious experience that encourages flavor discovery.
The launch of the new, Webby-winning website helped Gelato La Boca quickly establish an audience and build momentum in Dallas’ fierce food market.
With a clear brand story and an engaging online experience, the company generated early buzz, drove delivery traffic, and laid the groundwork for future growth and expansion.
We’ve been using WP Engine for years; we’re huge fans.
Creative Director, Matchbox Studio
