SEGD builds a next-generation digital community

Wide Eye rebuilt SEGD’s digital community platform, winning a People’s Voice award for Best Community Website.

2

rounds of user research
New

architecture using SEGD's identity as a source of design

Client ProfileA design community gets a digital upgrade

Client Site: segd.org (opens in a new tab)

SEGD (the Society for Experiential Graphic Design) wanted a next-generation digital community platform to serve its members and connect a new CRM to its public presence.

Wide Eye agency ran two rounds of user research before rebuilding the site’s architecture, story, and design.

The ChallengeA community in need of a digital home

SEGD wanted a next-generation digital community platform that could serve its members and connect a newly adopted CRM to its public-facing presence.
The SolutionRebuilt architecture, rooted in research

Wide Eye ran two rounds of user research to define SEGD’s identity as both a source of design inspiration and a “world-class, collaborative, and humble” community, then rebuilt the site’s architecture and integrated the GlueUp CRM.