Lana launches a high-velocity media brand with Newsroom

Lana built a fast, scalable UAE media brand on WP Engine Newsroom, publishing in English and Arabic.

  • 40%

    improvement in Core Web Vitals

  • 150+

    original articles published daily

Lana home page screen shot

Client ProfileA new media brand built for speed

Client Site
lanatime.com (opens in a new tab)
Industry
Software
Products

Lana is an independent media platform headquartered in Dubai, UAE, dedicated to redefining news delivery through clarity and speed. Serving a global audience with coverage in both English and Arabic, Lana combines traditional journalistic standards with modern multimedia storytelling.

Lana was built from the ground up on the Newsroom platform, enabling the organization to bypass the workflow friction that typically plagues burgeoning digital-first publishers.

Video: A new media brand built for speed

  • The ChallengeA lean newsroom needed a lean tech stack

    Lana needed a non-bloated tech stack capable of high-frequency publishing without requiring a large technical team, after founders’ prior CMS experiences left them fighting constant friction between editorial and tech.

  • The SolutionA newsroom built for editorial speed

    Lana adopted WP Engine Newsroom’s Publication Checklists, Live News Block, and Smart Search AI to streamline its editorial workflow from ideation to publishing and social promotion.

ResultsA small team, publishing at a newsroom’s pace

Newsroom’s tools freed reporters to focus on journalism instead of fighting the platform, and layout or feature deployments that once took days now take minutes, letting Lana react to breaking news in real time.

  • Only 7

    staff members per shift make up the core team

  • 24/7

    updates in the global news cycle

It’s given reporters time to be reporters.

Matthew Amlot General Manager, Lana

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