Building a website with more than meets the eye

When it comes to eye-tracking technology, Tobii Gaming is at the front of the pack. The Stockholm-based company makes first-class eye control and eye tracking devices, and while their growing product line is impressive, Tobii’s website has the difficult task of selling its cutting-edge technology without offering direct access to its core products. Tobii’s website was experiencing high traffic demand (half a million views every month) and the data that was coming in was giving their team a better view of how to convert that traffic. Tobii’s challenge was twofold: keep up with their rapid growth while building a new website that was integrated with their martech stack and optimized for conversions. 

Download the case study to learn more about how leveraged WP Engine’s Digital Experience Platform to relaunch their website and gain faster-than-ever page load times, higher conversion rates, and zero downtime, resulting in an overall better user experience.