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Workhorse serves up speed and search optimized site for Costa Vida
Digital agency Workhorse combines the right ingredients for success, crafting a fresh new website for a growing restaurant chain.
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100%
Core Web Vitals pass rate
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33%
Increase in total users
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The ChallengeImproving performance while scaling up
Build a high-performance, scalable digital experience for a growing franchise business. As Costa Vida expanded, the company needed a digital platform that could support individual store locations, integrate seamlessly with its ordering system, and drive in-store visits and digital engagement. Improving site performance, SEO, and operational efficiency were all key priorities.
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The SolutionMigrate, integrate and deliver more features
To build a fast, scalable website with seamless local integration, Workhorse rebuilt Costa Vida’s digital presence—migrating from Craft CMS and a DIY hosting setup on AWS to WordPress via WP Engine’s fully managed platform. By integrating Yext for real-time location data and Yoast Local SEO for enhanced search visibility, the new site delivers a frictionless user experience, supporting automated location updates, mobile-friendly online ordering, and fast, secure browsing across all devices.
ResultsAn engaging heading that reveals the gist of the results
With fast load times and SEO-optimized performance, the new site passes all Core Web Vitals. Combined with improved local search visibility, this has led to a 70% increase in “near me” search performance, making it easier for customers to find locations and drive in-store visits.
These enhancements have translated into a 33% increase in total users, as more visitors engage with the site’s intuitive navigation and seamless ordering experience. Supporting more than 100+ locations across the U.S. and Canada, the site’s automated updates eliminate manual work for franchise owners, keeping store hours, addresses, and availability accurate in real-time.
Costa Vida now attracts over 3 million website visitors annually, strengthening its connection with both new and returning customers. More importantly, the optimized eCommerce experience has driven $14.8 million in annual revenue, as customers take advantage of skip-the-line ordering, rewards sign-ups, and mobile-friendly transactions.
The new site also received the Gold Award in the Restaurant category at the 2024 Davey Awards, recognizing its outstanding design and functionality and highlighting Workhorse’s commitment to creating customized user-focused digital experiences with high impact.
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70%
increase in “near me” search performance
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33%
increase in total users across U.S. and Canada
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3M
annual website visitors
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$14.8M
increase in in annual revenue
WP Engine has boosted our website’s speed and performance so much, it’s night and day.
Product Marketing Manager, WP Engine
