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Think Big for Kids builds a platform for its whole community
Roger West Creative & Code built Think Big for Kids a modular WordPress site serving mentors, partners, and students alike.
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Broadened
reach
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Improved
engagement metrics
Client ProfileOne platform, three audiences, one mission
- Client Site
- thinkbigforkids.org (opens in a new tab)
- Industry
- Nonprofit
Think Big for Kids connects students, mentors, and corporate partners nationally and needed a single platform capable of serving all three audiences under a shared mission.
Roger West Creative & Code built a custom site for Think Big for Kids, earning a Webby Nomination in the Diversity, Equity, Inclusion & Belonging category.
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The ChallengeServing three audiences from one site
Think Big for Kids needed a website that could clearly speak to three distinct audiences—mentors, corporate partners, and students—while uniting them under one powerful mission.
At the same time, the platform needed to showcase the organization’s growing national reach and expanding impact.
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The SolutionA mobile-first, modular site
Roger West Creative & Code built a custom, mobile-first site with a modular content structure, giving each audience a tailored navigation path and the client easier long-term content management.
The site has helped broaden the organization’s visibility with national and global audiences and significantly improved key engagement metrics. Most importantly, the new platform provides Think Big for Kids with a scalable foundation to advance its mission, connecting with even more students, mentors, and partners across the country. It was also nominated for a Webby award in the Diversity, Equity, Inclusion, & Belonging category.
I felt like I was part of the mission just by scrolling through.
Chief Marketing Officer, Think Big for Kids
