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Iovate speeds up and scales its brand portfolio
Iovate Health Sciences moved Hydroxycut and its other brand sites to WP Engine for speed, scale, and faster brand launches.
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10x
improvement in server response time
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38%
improvement in page speed across sites
Client ProfileAn industry-leading active nutrition brand scales up
- Client Site
- hydroxycut.com (opens in a new tab)
- Industry
- Healthcare
- Products
Iovate Health Sciences International Inc. is an active nutrition and dietary supplements company behind Hydroxycut and several other consumer brand sites.
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The ChallengeNon-WordPress hosting held back growth
Managing sites overwhelmed Iovate’s IT resources, leading to sluggish site speeds and operational friction across its brand portfolio. The team needed agile tools to support ecommerce growth and faster brand launches.
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The SolutionManaged platform, built to scale
Iovate migrated to WP Engine’s managed platform, adopting Genesis-powered themes and Application Performance Monitoring across dev-stage-production environments to support rapid, repeatable brand launches.
ResultsFaster launches, measurable gains
After initially joining in 2017, Iovate launched three new brands in 2020 using WP Engine’s platform — XP Sports, Conscious Kitchen, and Cut Energy. For current brands, site page speed and server performance weren’t the only bonuses. Iovate saw a 26% performance boost specifically on Hydroxycut, its flagship site, and 50-60% gains on Purely Inspired and MuscleTech after switching to Genesis.
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3
new brands launched in 2020
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26%
performance boost on Hydroxycut
With all of these tools and resources in place, we’re able to build sites faster than ever. As we focus on being more agile and working smarter, having the ability to produce sites this way, on WP Engine’s platform, has been a game-changer.
Senior Web Designer, Iovate Health Sciences
