How Lana used Newsroom to launch a high-velocity media brand built for speed and scalability

Leveraging the power of WP Engine Newsroom, Lana launched a brand-new media company in the UAE capable of delivering 150+ original articles daily across English and Arabic platforms.

  • 40%

    improvement in Core Web Vitals

  • 150+

    original articles published daily

Screenshot 4

Client ProfileBlending traditional journalism and modern storytelling

Client Site
lanatime.com (opens in a new tab)
Industry
Software
Products

Lana is an independent media platform headquartered in Dubai, UAE, dedicated to redefining news delivery through clarity and speed. Serving a global audience with coverage in both English and Arabic, Lana combines traditional journalistic standards with modern multimedia storytelling.

Lana was built from the ground up on the Newsroom platform, enabling the organization to bypass the workflow friction that typically plagues burgeoning digital-first publishers.

Video: Blending traditional journalism and modern storytelling

  • The ChallengeManage complex operations without bloat

    Deploy a technology stack that can handle high-frequency reporting without the “bloat” associated with multiple plugins and tools. Matthew Amlot, General Manager of Lana, noted that in previous roles, the CMS often felt like it was “built on the graveyard of its previous functionality,” creating friction between editorial speed and operational toil.

    Lana required a system that could manage a high-paced operation without bogging down its lean staff with a complex, over-engineered stack of plugins.

  • The SolutionA platform marketing can
    ship on

    Lana launched on WP Engine’s Newsroom platform, utilizing a unified suite of publisher-specific tools designed to improve editorial workflows and publishing operations. This “built-for-use” product allows reporters to manage stories from ideation to social media optimization in a streamlined environment.

    By implementing Newsroom’s Publication Checklists feature, Lana can “nudge better behaviors” from staff, ensuring SEO, tags, and other essentials are always in place. The Live News Block feature helps them provide real-time updates for breaking news. WP Engine’s Smart Search AI has also transformed discoverability, allowing both staff and readers to find content more effectively.

ResultsGiving reporters back their time and democratizing functionality

The most significant impact of building on Newsroom is the restoration of journalists as the center of the operation. Reporters at Lana now manage initial ideation and interviews to the final SEO optimization and social media distribution within a single, streamlined workflow.

With Live News Block users no longer need to refresh a page to see updates, the content actively updates in front of them, providing the credibility required to compete in a 24/7 global news cycle and increasing reader engagement.

Building on a purpose-built platform has resulted in a site that is rock solid even during massive traffic spikes. By utilizing Publication Checklists that encourage better editorial behaviors across both English and Arabic sites, Lana has standardized excellence without sacrificing the speed that breaking news demands.

  • 40%

    improvement in Core Web Vitals

  • 150%

    original articles are published daily

  • Only 7

    staff members per shift make up the core team

  • 24/7

    updates in the global news cycle

WP Engine has boosted our website’s speed and performance so much, it’s night and day.

Luis Salazar Product Marketing Manager, WP Engine

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