Get Started
Farm Africa rebrands to tell a more emotional story
The Web Kitchen rebuilt Farm Africa’s site and brand identity, growing website donations 94%.
-
94%
increase in donations made through the website
-
10+
active program supported
Client ProfileA charity rebrands to tell its story
- Client Site
- farmafrica.org (opens in a new tab)
- Industry
- Nonprofit
Charity sites can sometimes struggle from a technical perspective. While precious dollars go toward life-changing work, the digital faces of impressive charitable organizations often lack the vibrancy and storytelling that drive donations and support.
Agency ProfileCreative digital agency
When Farm Africa tapped The Web Kitchen to help revitalize its online presence, the nonprofit’s legacy site was failing to accurately and succinctly demonstrate the transformational impact of its work.
The Web Kitchen rebuilt Farm Africa’s site and brand identity, earning a Webby Nomination in the Charitable Organizations/Non-Profit category.
- Agency Site
- thewebkitchen.co.uk (opens in a new tab)
- Agency Partner
- Strategic Partner
-
The ChallengeA site that didn’t match the mission’s impact
Farm Africa needed a site that could translate its complex agricultural programs into a stirring narrative experience that delivers both the technical performance and emotional resonance required to appeal to potential donors.
-
The SolutionA new identity, built for storytelling
The Web Kitchen built a new brand identity — colors, patterns, iconography, and animation — paired with a modular, customizable block-based site architecture on WordPress and WP Engine.
ResultsUplifting communities across the continent
The Web Kitchen helped separate the wheat from the chaff in the narrative, zooming out to tell the story of an organization that supports and uplifts small communities across the continent through more than a dozen active programs.
Reframing Farm Africa’s story and visual identity not only earned the site a Webby Award nomination but also led to an astonishing 94% increase in donations through the website. The new digital experience is now a catalyst for real-world change, as the surge in funding directly powers the many programs and small businesses Farm Africa supports.
We were blown away by the new visual identity, whilst the website the website has been positively received by all our audiences, and we are really pleased to see an uptick in online giving.
Head of Communications, Farm Africa
