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Nelson University transforms engagement with an AI chatbot
Click Here Labs built Nelson University a custom AI chatbot on WP Engine’s Managed Vector Database.
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30%
reduction in bounce rate
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25%
growth in website visitor traffic
Client ProfileA university rethinks digital engagement
- Client Site
- nelson.edu (opens in a new tab)
- Industry
- Education
Nelson University, a private Texas university that recently rebranded from Southern Assemblies of God University (SAGU), needed better engagement tools for prospective and current students, alumni, and donors.
Agency ProfileTransforming how visitors find information
Click Here Labs, a WP Engine Agency Partner, built a custom AI chatbot on WP Engine’s Managed Vector Database using a Retrieval-Augmented Generation approach and custom WordPress prompt-management tools.
- Agency Site
- clickherelabs.com (opens in a new tab)
- Agency Partner
- Strategic Partner
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The ChallengeA rebrand buried in a sprawling content library
Nelson University’s site had a large content library spanning programs, history, schedules, and FAQs, forcing users into multi-click searches — made worse by the confusion the rebrand generated among alumni.
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The SolutionAn AI chatbot built on a Managed Vector Database
Click Here Labs built a custom AI chatbot powered by WP Engine’s Managed Vector Database using Retrieval-Augmented Generation, the Similarity API, custom prompt-management tools, and CrewAI-driven load testing to simulate high-volume inquiries.
ResultsFrom a six-click search to an instant answer
Questions that once took a six-click search, like a rebrand-related diploma question, now get instant, direct answers, and chat logs are used for content-gap analysis while staff use the tool internally for fast Q&A support during peak periods like enrollment.
We’ve never before been in a position where we’ve been able to present our website and say, ‘Try it.’
Content Strategist, Nelson University
