Using Behavioral Intelligence to Improve Website Performance

Using Behavioral Intelligence to Improve Website Performance

Behavioral intelligence can help you go beyond surface-level data. By learning how to detect and interpret digital body language, you can get a more complete picture of what people are doing on your website, and can more fully direct users to the right content, provide more engaging experiences, and optimize conversions.

Hear from digital agency owner and expert Tom Shapiro, as he tells stories about how behavioral intelligence has helped some of his clients — and even his own agency — improve performance and win even more online!

Duration: 52 minutes (includes Q&A)

Tools

• Mouseflow
• Hotjar
• Decibel
• FullStory
• Clicktale
• CrazyEgg

Resource Links

• Stratabeat
• Rethink Your Marketing book website
• Rethink Your Marketing (on Amazon)
• On-Demand Webinar – 15 Proven Methods to Increase Your Site Conversions
• Article – Using Behavioral Intelligence to Build the Website of Tomorrow
• Article – Why Behavioral Intelligence is “The New Black” for Marketers