15 Proven Methods to Increase Your Site Conversions

Companies spend exponentially more on driving traffic to their websites than on converting that traffic into leads or sales. Doesn’t that seem backwards?

In this session, we go over tried-and-true techniques that you can implement immediately to help you maximize conversions on your site by exploring solutions in the following areas:

• Behavioral analysis
• Design
• Messaging
• Neuroscientific principles

Duration: 1 hour (includes lively, informative Q&A)

Resources

• Webinar Slides (on SlideShare)
• Stratabeat
• Rethink Your Marketing book website
• Rethink Your Marketing (on Amazon)
• Building a CRO Framework for Maximum Conversions
• On-Demand Webinar – How to Crush SEO in 2020 (also featuring Tom Shapiro)
• Ebook: SEO+UX=PB&J: Achieving Results Through SEO and UX Integration
• Tools
  • Mouseflow
  • Hotjar
  • FullStory
  • Crazy Egg
  • Drift
  • A/B Testing
    •  Unbounce
    • Instapage
    • Leadpages
    • Google Optimization Tool
    • VWO
    • Nelio
    • Optimizely
    • Inbound Now
• Velocitize (online publication for marketers and agencies focused on open source)
• Like this one? Check out other on-demand WP Engine webinars

Our Expert Speaker

Tom Shapiro
CEO, Stratabeat

Tom Shapiro is CEO of Stratabeat, a branding, web design, and marketing agency. Shapiro’s thoughts have been published widely, including Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and National Center for the Middle Market. Shapiro’s book, “Rethink Your Marketing,” was published in 2017.