Get Started
NYC Opportunity consolidates benefits into one experience
Blue State Digital and WP Engine helped NYC Opportunity replace 340 disparate city sites with three unified benefits platforms.
-
3
easy-to-use platforms replaced 340 disconnected sites
-
70%
increase in monthly benefit-screening completions
Client ProfileA city agency unifies its digital services
- Client Site
- buildwithnyc.github.io (opens in a new tab)
- Industry
- Nonprofit
- Products
NYC Opportunity, part of the NYC Mayor’s Office for Economic Opportunity, set out to build a public-facing tool that could highlight benefits specific to each resident rather than routing them through hundreds of separate city sites.
-
The ChallengeSeveral sites, one confusing experience
New Yorkers needed a single, intuitive tool smart enough to surface the benefits relevant to them, rather than navigating 340 disparate nyc.gov sites to find the right program.
-
The SolutionThree platforms, one process
Blue State Digital followed the NYC Playbook’s intentions for the city service experience and conducted extensive user-centered design research to build three multilingual platforms: ACCESS NYC, Growing Up NYC, and We Speak NYC through WP Engine.
ResultsRecognized results across the city
ACCESS NYC won “Best Application Serving the Public” at the NY Government Summit, and Growing Up NYC won “Best External Application” at the NYC Technology Forum. WP Engine’s platform lets staging and production environments run in parallel, adhering to NYC’s strict security requirements while supporting rapid iteration.
WP Engine’s hosting and deployment tools were straightforward enough that we could worry about building the site itself with less concern about infrastructure setup, scaling, etc.
VP, Global Project Management, Blue State Digital
