Airtrain moves off a 20-Year-Old CMS to WordPress

MyWork and WP Engine helped Airtrain replace a decades-old proprietary CMS with a self-service WordPress site.

  • 21%

    increase in pages per session

  • 15%

    increase in pageviews

Screenshot of Airtrain's website

Client ProfileA commuter railway modernizes its website

Client Site
airtrain.com.au (opens in a new tab)
Products

Airtrain operates Brisbane’s commuter rail link and had run on a proprietary CMS for roughly 20 years, limiting its team’s ability to self-manage content.

Agency ProfileGreat websites come from great partnerships

MyWork, founded in 2009, brought WP Engine into Airtrain’s project at the proposal stage and led the site’s design and UX refresh.

Our team delivers fast, secure, and beautifully designed WordPress websites that not only look incredible but also perform flawlessly on WP Engine’s reliable platform.

Agency Site
mywork.com.au (opens in a new tab)
Agency Partner
Advanced Partner

  • The ChallengeA legacy CMS held back self-service editing

    After 20 years on a proprietary CMS, Airtrain wanted WordPress for easier self-service content editing, a UX refresh, high uptime, and API integration with its existing ticketing system.

  • The SolutionSeamless WordPress migration and integration

    MyWork designed the new site while WP Engine managed data migration. Together, they seamlessly integrated Airtrain’s legacy ticketing system with zero latency and connected Google AdWords for reporting, delivering a high-performing site that exceeded expectations.

ResultsYear-Over-Year Growth Across the Board

Comparing Q4 2018 through April 2019 to the prior period, Airtrain saw gains in conversion rate and new user growth alongside strong traffic and engagement gains — all without disrupting the ticketing integration the client depended on.

  • 2.4%

    increase in conversion rate

  • 2.2%

    increase in new users

They didn’t want to risk having the website go down at any time, and they wanted to make sure the site loaded quickly and was highly responsive, so the value of working with a partner that had WordPress-specific expertise was abundantly clear to them.

Matt Holme CEO/Founder, MyWork

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