New Home Co. builds a scalable experience

Wpromote moved New Home Co. to headless WordPress, changing how buyers find and engage with home listings.

  • 150%

    increase in total lead registrations

  • 79%

    increase in total site impressions

New Home Co home page screen shot

Client ProfileA homebuilder reimagines the buyer journey

Client Site
newhomeco.com (opens in a new tab)

New Home Co. needed a digital experience that worked across devices for browsing floor plans and home site information, with a conversion-focused journey for shoppers, agents, and partners alike.

Agency ProfileAccelerate growth and drive true business impact

Wpromote, a full-service digital marketing agency, built the site on WP Engine’s Headless Platform, integrating a custom ERP connection for live pricing and inventory data.

The agency built New Home Co.’s headless experience, earning a WP Engine Agency Partner Award in the Future-Ready Innovation category.

 

Agency Site
wpromote.com (opens in a new tab)
Agency Partner
Strategic Partner

  • The ChallengeDelivering a real-time home buying journey

    New Home Co. needed a digital experience that worked across devices for browsing floor plans and home site information, with a conversion-focused journey for shoppers, agents, and partners alike.

  • The SolutionFlexible architecture

    Wpromote built on WP Engine’s Headless Platform, integrating a custom ERP connection for live pricing and inventory. The agency also added Advanced Custom Fields (ACF) to advance search and filtering, allowing shoppers to refine their searches from national to hyper-local details. 

    To further boost engagement, interactive maps and multimedia features were included in the build, creating an immersive look into neighborhoods and homes. 

ResultsStronger search visibility

Beyond the lift in leads and impressions, the rebuild improved New Home Co.’s organic search visibility—a 43% increase in total ranked keywords—through modular back-end updates that didn’t disrupt the live site.

The project also earned Wpromote a WP Engine Agency Partner Award for “Future-Ready Innovation,” highlighting the agency’s expertise in delivering cutting-edge, scalable digital experiences. 

  • 43%

    increase in total ranked kewards

  • Winner

    of a WP Engine Agency Partner Program Award

By adopting a flexible and scalable digital platform, New Home Co. has created a seamless and informative experience for homebuyers, empowering them with real-time data and a more engaging search process.

Megan Eltringham Corporate SVP Marketing & Design, New Home Co.

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