ASAP builds a playful home for advertising mentorship

ED. built The Audacious School of Astonishing Pursuits a playful, fully-editable WordPress site on WP Engine.

  • Nominee

    in the Webby Award's Weird category

  • Unique

    Gutenberg block built for each section

ASAP home page screen shot

Client ProfileA mentorship program with a playful edge

Client Site
theasap.com (opens in a new tab)

Founded by Wieden+Kennedy veteran Jason Bagley, the Audacious School of Astonishing Pursuits (ASAP) set out to build a leading coaching and mentorship program for advertising professionals, making the industry more approachable.

ED., a WP Engine Agency Partner, built each section of the site as a WordPress Gutenberg block in React, sharing code between the front end and back end.

  • The ChallengeMaking advertising feel approachable

    Jason Bagley wanted to build a leading coaching and mentorship program for advertising professionals, one that felt approachable rather than intimidating.

  • The SolutionA Brand that spoofs Its own industry

    ED. positioned the brand as a mix of sharp thinking and intentional absurdity. The site uses WordPress Gutenberg blocks in React so ASAP’s team can have a visual editing experience. The unique web experience was nominated for a Webby Award in the Weird category. 

We built each section of the site as a WordPress Gutenberg block in React with shared code between the front end and the back end.

Daniel Lever Technical Director, ED.

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