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The Florey Institute rebuilds for research and donors
Spark Digital replatformed The Florey Institute’s website onto WP Engine’s managed platform.
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40%
increase in donation form views
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10%
increase in page views
Client ProfileAustralia’s largest brain research institute rebuilds
- Client Site
- florey.edu.au (opens in a new tab)
- Industry
- Healthcare
- Products
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Advanced Custom Fields
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The Florey Institute of Neuroscience and Mental Health, Australia’s largest brain research institute, needed to migrate from a legacy platform that ran unsupported plugins.
Spark Digital, an Australian digital agency with over two decades of experience, has successfully planned, designed, built, and supported hundreds of mobile apps and websites across sectors such as mental health, research, and education.
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The ChallengeA legacy CMS held back the mission
The Florey’s site ran on ExpressionEngine with unsupported plugins. This created usability and content management problems that hindered Florey’s ability to connect with researchers, students, and donors.
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The SolutionA migration built on ACF
Spark Digital migrated more than 500 content types onto WP Engine’s managed platform using WordPress Extended RSS and Advanced Custom Fields, adding new donation tools, a content approval workflow, and integrations with MailerLite and Blackbaud.
ResultsA site easier to run, not just to look at
Beyond the traffic and engagement gains, Florey’s team now manages content with less reliance on IT, thanks to an ACF-driven content architecture that has lowered the site’s total cost of ownership and led to an 8.21% increase in unique visitors.
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40%
increase in donation form views
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10%
increase in page views
The Spark team went above and beyond to deliver a completely rebuilt and revitalized website for The Florey, incorporating new branding and features and a beautiful visual design
Head of Communications and Engagement, The Florey Institute
