Global Scale. Local Feel.
Global Scale. Local Feel.
Meet Your Users Where They Are with WP Engine GeoTarget
According to recent CMO.com survey, consumers today spend an average 7.8 hours a day consuming content. That’s great, but with over 2 million pieces of content published a day, we’re all competing for our end user’s time and attention.
Delivering more personalized, relevant experiences is becoming table stakes to compete online and rise above the noise. WP Engine’s GeoTarget is a great first step for adjusting content based on visitor context, allowing you to serve your audience location-based, targeted content.
With WP Engine’s GeoTarget, you can deliver location-relevant currencies, phone numbers, imagery, or language, all while leveraging WP Engine’s powerful caching platform for a performant experience.
What you’ll learn:
- What is GeoTarget?
- Benefits of localizing (localising) content
- How to set up GeoTarget
- Example use cases, such as:
- Hide or show different messages based on a user’s location
- Surface required information to EU based visitors based on GDPR protocol
Duration: 17 minutes
Our Expert Speakers:
- Rebecca Reinhardt, Product Marketing, WP Engine
- Brian Fohn, Sr. L2 Customer Support, WP Engine
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