Brand positioning.
WP Engine is the WordPress Digital Experience Platform that drives your business forward faster by providing technology and service that improves your WordPress experience, so you can have confidence and peace of mind that your business is always a step ahead.
Our tagline.
Press ahead.
Press ahead represents the distilled internal forces that power our company (supporting technological innovation, staying a step ahead, helping our customers win online, driving forward faster, inspiring work at the intersection of art and science) combined with the intrinsic tie to our open source foundation, WordPress. This ever-present tagline reflects a spirit of possibility for businesses of all shapes and sizes across the world.
Our promise.
The WordPress Digital Experience Platform that drives your business forward faster.
Simply put, we make WordPress easier and faster, and we do the heavy lifting for our customers, so they can focus on their core business and win online.
Our logos.
The logo is comprised of WP Engine’s two primary corporate colors, WP Engine Tiffany and WP Engine Mirage. The logo can also be represented in all black, all white, or with a WP Engine Tiffany cog and a white logotype.
The logo should not be represented in any other color combination.
Brand elements.
Typography.
WP Engine’s typography is simple, clean and versatile. The primary font used by the WP Engine brand is Open Sans. A number of weights are offered to create variety in different situations.
Primary Weight
Aa
Open Sans Extrabold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789@#$%&?!
Secondary Weight
Aa
Open Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789@#$%&?!
Color palette.
WP Engine colors are vibrant and represent the energy and vitality of the company culture and brand personality. The primary brand colors are WP Engine Tiffany, WP Engine Mirage and WP Engine Sunset. They are accompanied by a suite of four secondary colors.
Primary
#0ECAD4
#002838
#FF6C29
Secondary
#50E3C2
#FFCB52
#7E5CEF
#007EEA
